Probably not everybodies choice for a custom build, Giant produce some cracking value frame only deals. Think the Reign X at £1095 inc DHX Air shock, or the standard Reign at £899 inc Fox RP23 rear shock, they are all awesome value, which gives a great starting point for a custom build. Again, rather than getting the stock parts that would come on a full bike, you get what you want, Hope hubs, Hope brakes, the choice is yours.

The Reign below, comes out cheaper and better specced than the comparable Reign 1, why buy a full bike?